The Grand Vision

Grand Traverse Region Land Use and Transportation Strategy

The Grand Vision is a citizen-driven land use and transportation study that will provide a framework for the next fifty years of growth and transportation investment in Michigan’s Antrim, Benzie, Kalkaska, Leelanau, Grand Traverse, and Wexford Counties.

Fregonese Associates’ role has included extensive public outreach, strategic visioning, and scenario development. The citizens of the region were enthusiastic participants at every stage in the project. Fregonese Associates designed and coordinated fourteen interactive
community workshops, with over 2,500 attendees, at the small area, county and regional scales. The input from these workshops guided the modeling and analysis of four land use and transportation scenarios for the region. The scenarios were designed to reflect a range of options for the region to consider and were graphically illustrated with maps, photomorphs, and three-dimensional fly-through videos.

After the alternative scenarios were developed, almost 12,000 residents in this 200,000 person region responded to a scenario selection survey and conveyed their desired direction for the region. The next steps toward implementation of the region’s vision are beginning in 2009, supported by local, state and federal government agencies.

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